Advertising

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ad blocking
оқуды бастаңыз
the use of a computer program to prevent advertisements from being displayed on a screen, for example when you visit a website
advertising agency
оқуды бастаңыз
a company that produces advertisements
advertising campaign
оқуды бастаңыз
a planned series of advertisements that will be used in particular places at particular times in order to advertise a product or service and persuade people to buy it or use it
adware
оқуды бастаңыз
software that automatically puts advertisements onto a computer screen when a person is using the internet
alliteration
оқуды бастаңыз
repetition of a sound
alluring
оқуды бастаңыз
attractive; also fetching
banner
оқуды бастаңыз
an advertisement that appears across the top of a page on the internet or in a newspaper
bargains galore
оқуды бастаңыз
a huge number of products on sale at ridiculously low prices
billboards
оқуды бастаңыз
(US) very large boards used for advertising
hoardings
оқуды бастаңыз
(UK) very large boards used for advertising
blatant lie
оқуды бастаңыз
very obvious and intentional lie
bombard
оқуды бастаңыз
to do something too often or too much, for example criticizing or questioning someone, or giving too much information
brainwash
оқуды бастаңыз
to make someone believe something by repeatedly telling them that it is true and preventing any other information from reaching them
brand
оқуды бастаңыз
a type of product made by a particular company and sold under a particular name
brand awareness
оқуды бастаңыз
the degree to which people are familiar with or prefer a particular brand
catchy jingles
оқуды бастаңыз
easy to remember tune or song
classified ads
оқуды бастаңыз
a small advertisement that you put in a newspaper or a magazine, usually because you want to sell or buy something or to find or offer a job
clickbait
оқуды бастаңыз
content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page
commercial break
оқуды бастаңыз
a short interruption of a television or radio programme to broadcast advertisements
consumer goods
оқуды бастаңыз
products that people buy for their own use
creative brief
оқуды бастаңыз
a document that gives details of what should be considered when something is being designed or advertised
direct mail
оқуды бастаңыз
the activity in which companies or organizations write to people to try to persuade them to buy their product or give money, etc.
direct marketing
оқуды бастаңыз
the activity of marketing products and services by communicating directly with consumers by phone, mail, or on the internet
fetching
оқуды бастаңыз
attractive; also alluring
flyers
оқуды бастаңыз
sheets of printed information advertising something
good/best value for money
оқуды бастаңыз
(UK) used in reference to something that is well worth the money spent on it
implicit
оқуды бастаңыз
suggested but not communicated directly
in the lap of luxury
оқуды бастаңыз
in a very luxurious way
informative
оқуды бастаңыз
providing a lot of useful information
innovative
оқуды бастаңыз
original and interesting
logo
оқуды бастаңыз
a design or symbol used by a company to advertise its products
mail shot
оқуды бастаңыз
the posting of advertising or similar material to a lot of people at one time
marketing strategy
оқуды бастаңыз
a plan of action designed to promote and sell a product or service
misleading
оқуды бастаңыз
causing someone to believe something that is not true
opulent
оқуды бастаңыз
rich and special (relating to lifestyle)
to plug
оқуды бастаңыз
to advertise
pop-up advertisements
оқуды бастаңыз
an ad that displays in a new browser window
positioning
оқуды бастаңыз
the way that customers think about, or the way that a company wants customers to think about, a product in relation to similar products or to competitors' products
product endorsement
оқуды бастаңыз
the fact of a famous person appearing in an advertisement saying that they use and like a product
product placement
оқуды бастаңыз
a way of advertising a product by supplying it for use in films or television programmes
proven
оқуды бастаңыз
shown by research
rock-bottom prices
оқуды бастаңыз
extremely low prices
sandwich boards
оқуды бастаңыз
advertising posters hung at the back and front of a person who then walks around a busy area
sky-writing
оқуды бастаңыз
words written in the sky using smoke from a plane
slogan
оқуды бастаңыз
a short easily remembered phrase, especially one used to advertise an idea or a product
social media advertising
оқуды бастаңыз
a type of digital marketing that utilizes social networks such as Facebook, Twitter, and Instagram to deliver paid ads to your target audience
spam
оқуды бастаңыз
unwanted email, usually advertisements
sponsorship
оқуды бастаңыз
the act of providing money for a television or radio programme, website, sports event, or other activity in exchange for advertising
state-of-the-art
оқуды бастаңыз
use the very latest technology
subtle
оқуды бастаңыз
not loud, bright, noticeable, or obvious in any way
sumptuous
оқуды бастаңыз
rich and special (usually with words relating to food and furnishings)
tantalising
оқуды бастаңыз
making someone feel excited or attracted by an offer or a suggestion of something that is, in fact, unlikely to happen
target audience
оқуды бастаңыз
the particular group of people to which an advertisement or a product is directed
text message advertising
оқуды бастаңыз
a form of marketing that businesses use to send promotions to customers via text messages
to exploit
оқуды бастаңыз
to use someone or something unfairly for your own advantage; to use something in a way that helps you
to indulge yourself
оқуды бастаңыз
allow yourself something enjoyable
to pamper yourself
оқуды бастаңыз
treat yourself to something luxurious
to put/leave other candidates in the shade
оқуды бастаңыз
make candidates from other courses seem insignificant
to stand out in the crowd
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to be noticed
trailers
оқуды бастаңыз
brief excerpts from a film, TV or radio programme which are used to advertise it
tv commercials
оқуды бастаңыз
an audio-visual production of not more than one minute in duration made exclusively for advertising or promoting a product or service on television
ubiquitous
оқуды бастаңыз
(formal or humorous) seeming to be everywhere
unsurpassed
оқуды бастаңыз
the best there is
USP (unique selling proposition/point)
оқуды бастаңыз
a feature of a product that makes it different from and better than other similar products and that can be emphasized in advertisements for the product
watch-dog
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a person or group of people whose job is to protect the rights of people who buy things and to make sure companies do not do anything illegal or harmful
word-of-mouth
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when people hear about something from their friends, people they work with etc
commitment/consistency
оқуды бастаңыз
(in persuasion principles) once people have made a choice or taken a stand, they are under pressure to behave consistently with that commitment
social proof
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(in persuasion principles) a kind of herd behaviour; people assume that if lots of other people are doing something, then it must be okay
reciprocity
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(in persuasion principles) a general human quality that makes people return favours
scarcity
оқуды бастаңыз
(in persuasion principles) the smaller amount of a product is available, the more attractive it may seem
authority
оқуды бастаңыз
(in persuasion principles) feeling of obligation to people in position of authority or possessing features of authority such as a uniform, etc.
liking
оқуды бастаңыз
(in persuasion principles) people are more likely to be influenced by the people they like, e.g. people from within their community, friends, etc.

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