→ Branding 2 → Оқуды бастаңыз / MP3 флэш-карталарын жүктеу

сұрақ		жауап
tendency to always buy a particular brand оқуды бастаңыз		loyalty
the ideas and beliefs people have about a brand оқуды бастаңыз		image
using an existing name on another type of product оқуды бастаңыз		stretching
how familiar people are with a brand (or its logo and slogan) оқуды бастаңыз		awareness
the name given to a product by the company that makes it оқуды бастаңыз		name
the introduction of a product to the market оқуды бастаңыз		launch
the lenght of time people continue to buy a product оқуды бастаңыз		lifecycle
the set of products made by a company оқуды бастаңыз		range
when products are used in films or TV programmes оқуды бастаңыз		placement
the use of a well-known person to advertise products оқуды бастаңыз		endorsement

branding 2