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brand stretching
оқуды бастаңыз
using an existing name on another type of product
brand loyalty
оқуды бастаңыз
the tendency to always buy a particular brand
brand image
оқуды бастаңыз
the ideas and beliefs people have about a brand
brand awareness
оқуды бастаңыз
how familiar people are with a brand (or its logo and slogan)
product launch
оқуды бастаңыз
the introduction of a product to the market
product lifecycle
оқуды бастаңыз
the length of time people continue to buy a product
product range
оқуды бастаңыз
the set of products made by a company
product placement
оқуды бастаңыз
when products are used in films or TV programmes
product endorsement
оқуды бастаңыз
the use of a well-known person to advertise products
market leader
оқуды бастаңыз
the best-selling product or brand in a market
market research
оқуды бастаңыз
information about what consumers want or need
market share
оқуды бастаңыз
the percentage of sales a company has
market challenger
оқуды бастаңыз
the second best-selling product or brand in a market
market segment
оқуды бастаңыз
customers of a similar age, income level or social group
market follower
оқуды бастаңыз
a company that follows what the leader in its sector does
peak travel
оқуды бастаңыз
when the largest number of people are traveling
subsidiary
оқуды бастаңыз
a company which is at least half-owned by another company
factory / plant
оқуды бастаңыз
a large builging or group of buildings where goods are made
call centre
оқуды бастаңыз
an office where people answer questions and make sales over the phone
service centre
оқуды бастаңыз
a place where faulty products are mended
headquarters / head office
оқуды бастаңыз
the main office or building of a company
distribution centre
оқуды бастаңыз
a building from which goods or supplies are sent to factories, shops or customers
warehouse
оқуды бастаңыз
a building for storing goods in large quantities
outlet
оқуды бастаңыз
a place through which product are sold
publicity stunt / gimmick
оқуды бастаңыз
an organized action designed to attract potencial clients' attention
demand
оқуды бастаңыз
what customers actually want from the market
supply
оқуды бастаңыз
what the market actually offers to customers
budget
оқуды бастаңыз
money for an advertising over a particular period of time
marketing mix
оқуды бастаңыз
a combination of factors that can be controlled by a company to influence consumers to purchase its products, product, price, place, promotion (and packaging)
parent company
оқуды бастаңыз
a company that created companies under it and controls them
pitch
оқуды бастаңыз
what the sales rep says to the potential customer
repositioning
оқуды бастаңыз
changing an image and strategy of brand or product in a market
merchandising
оқуды бастаңыз
the activity of promoting the sale of goods, especially by their presentation in retail outlets, a range of minor products which all carry the name of a major product
to check in
оқуды бастаңыз
go to desk at a hotel / airport to say you have arrived
frequent flyer points
оқуды бастаңыз
award by airlines to reward customer loyalty
lounge
оқуды бастаңыз
a room in a hotel / an airport where people can sit and relax
upgrade
оқуды бастаңыз
change to a better seat or level of service
boarding pass
оқуды бастаңыз
a card you mast show in order to get on a plane
ground staff
оқуды бастаңыз
all the people who work at an airport, but not the pilots or cabin crew
initiatives
оқуды бастаңыз
important new plans to achieve an aim
accomplishements
оқуды бастаңыз
success in doing something
autonomy
оқуды бастаңыз
independence / freedom to make your own decisions
empowerment
оқуды бастаңыз
giving people the power to do something
faculty
оқуды бастаңыз
teaching staff
slogan
оқуды бастаңыз
a short phrase that is easy to remember
press coverage
оқуды бастаңыз
newspapers and magazines
design features
оқуды бастаңыз
an important, interesting or typical part of something
campaign
оқуды бастаңыз
a promotional, advertising activity over a particular period of time
suppliers
оқуды бастаңыз
people or companies who / which deliver services
department
оқуды бастаңыз
a larger organisation is often divided into smaller units, reffered to us...
marketing
оқуды бастаңыз
matching what the business organization produces with what customers want
niche
оқуды бастаңыз
a small, specialised part of a market
junk mail
оқуды бастаңыз
letters about products and services which you haven't ask for and probably don't want
hype
оқуды бастаңыз
promoting a product or service with exaggerated or intensive publicity
brand
оқуды бастаңыз
a product which can be recognized by its name
upmarket
оқуды бастаңыз
aiming at the luxury end of the market
downmarket
оқуды бастаңыз
aiming at the mass end of the market
sponsorship
оқуды бастаңыз
supporting a cultural or sporting enterprise in return for advertising
crowded market
оқуды бастаңыз
one with too many competing products
reposition
оқуды бастаңыз
change the image of product or service
mailshot
оқуды бастаңыз
when the same letter is sent to a large number of possible buyers
brochure
оқуды бастаңыз
a booklet giving information about company's products or services
junky
оқуды бастаңыз
drug addict
introduction, growth, maturity, decline
оқуды бастаңыз
particular stages in product's existance consist of...
shareholders
оқуды бастаңыз
people owning shares in a company
wholesaler
оқуды бастаңыз
a business selling products to other shops or business, not individual customers
agenda
оқуды бастаңыз
a plan of the meeting
item on the agenda
оқуды бастаңыз
a particular point on the plan of the meeting
a red-eye flight
оқуды бастаңыз
the flight which is very early, at the crack of dawn
a white knuckle flight
оқуды бастаңыз
the flight which is scary, with turbulences
open ticket
оқуды бастаңыз
the ticket without specified date of return
a cheaper ticket oprion
оқуды бастаңыз
the ticket with a discount
to receive a stand-by passenger status
оқуды бастаңыз
status by which you can fly only if some passenger doesn't show up and his seat happens to be free

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