Basic concepts

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aims of a broad, long-term nature
Without operational ______ we won't be able to measure our achievements and progress.
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goals
Without operational goals we won't be able to measure our achievements and progress.
action or process of performing a task or function
Our financial ______ has improved and I couldn't be happier.
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performance
Our financial performance has improved and I couldn't be happier.
type of action one side offers and carries out for another
It is best to provide a limited number of ______, but make them professional.
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service
It is best to provide a limited number of services, but make them professional.
ability to do something well
They are looking for a person with your ______, you definitely should apply to the position.
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competence
They are looking for a person with your competences, you definitely should apply to the position.
idea or invention to help sell or publicize a commodity
I wasn't familiar with the concept of marketing.
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concept
I wasn't familiar with the concept of marketing.
action or business of promoting and selling products or services, including market research and advertising
I was hired as a ______ assistant.
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marketing
I was hired as a marketing assistant.
consumer's desire and ability to purchase a good or service
Monitoring ______ is one way to avoid overproduction.
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demand
Monitoring demand is one way to avoid overproduction.
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